ZenCash users already know that to get paid faster it’s important to follow up consistently on outstanding invoices.
Until today, your invoice follow-up was sent on beautifully printed stationary on thick card-stock, nudging your slow-paying clients and saying thanks to those that pay on-time. We’ve heard that while you love sending these notes and invoices because they make you look good and they get your invoices paid faster, you want the option to follow up over everyone’s favorite communication channel – email.
Today we launch email-based follow-up actions to active ZenCash users (that means you’ve enabled your action timeline and maintain valid billing information). Email-based follow-up actions are digital equivalents of our traditional print+mail actions, which means that you can rely on your customers receiving the same professional, positive impression from your ZenCash email actions as from our beloved thank you notes, reminders and invoices. We’ve also included the most important details about the invoice so they know exactly what to pay, like in the screenshot below:
There are several major advantages of email-based follow-up actions over our traditional print + mail actions:
- They’re fast – of course – so you know your customer is getting your note or invoice on the day they’re scheduled, between the hours of 10am to 5pm Eastern Time.
- They’re sent to all of the contacts on file for your customer to give you the best chance of connecting and therefore nudging the invoice toward payment.
- They confirm delivery. Now you know when your customer has opened your note or invoice. As soon as your customer opens the email action (if they allow images in their email), we’ll let you know it’s been successfully performed, just like in the screenshot below:
- They’re free
But there’s one limitation to email actions… for now there is a limit of 100 email-based actions per month. If you’re approaching this limit it means you should consider taking your receivables to the next level with ZenCash’s Managed AR Service, a tailored, serviced plan for your business (no action caps or limitations) for small to medium-sized companies.
ZenCash users have been asking for email-based follow-up for a long time, so this is an especially exciting feature launch for us. We know it’s going to be another amazing tool that makes ZenCash both a joy to use and an indispensable tool for small business owners.
Remember: the most successful AR strategies follow up with customers over multiple channels (phone, print, email) at regular intervals over the life of the invoice. Use your actions wisely.
Let us know how you use email actions and if you have any suggestions for improvement in the comments below.